How Apple CEO Tim Cook has followed this advice by Steve Jobs – Latest News | Gadgets Now

It’s almost been nine years since Tim Cook took over as Apple CEO and succeeded Steve Jobs. There have always been comparisons between the leadership style of Cook and Jobs. A report by The Wall Street Journal gives an insight into Cook’s leadership and how it is different — and at times alike — to Jobs.

The report says that Cook has followed one particular advice given by his predecessor. As per the report, Cook follows Jobs’ advice ever since he took over and that is: “don’t ask what I would do. Do what’s right.”

According to The Wall Street Journal, Apple under Cook has a more relaxed work environment than it was under Jobs, who was known to be quite a taskmaster. However, the report also says that just like Jobs, Cook is similarly demanding and extremely detail-oriented.

Cook, as per the report, gets up before 4 a.m. every morning and reviews the global sales data. Every Friday, Cook meets with the operations and finance team of the company. The Apple CEO was reportedly frustrated when Apple had wrongly shipped 25 computers to South Korea instead of Japan. He told employees that it showed how Apple was “losing its commitment to excellence.”

The report also reveals that Cook is extremely cautious when it comes to launching new products. When it comes to assessing new product ideas, Cook is cautious and is known to even “taking the position in some discussions that he doesn’t want to release a product that may sell poorly and undermine the company’s track record of success,” the report said.

Another interesting anecdote from the report dates back to the time when Cook first joined Apple. It was in 1998 that Cook joined Apple and his first meeting, as per the report, lasted for more than 11 hours.

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