Maruti to push SUVs, may bring iconic Jimny to India – Times of India

NEW DELHI: Maruti is eyeing 50% market share once again, and SUVs & hybrids are the route it is taking to reclaim lost ground. The strategy may see the company drive in Suzuki Jimny mini-SUV soon. But before Jimny, which was first showcased at 2020 Auto Expo, comes in, the company will launch a new hybrid SUV that it has developed in partnership with Toyota and parent Suzuki.
The new SUVs are part of Maruti’s strategy to increase share in the critical off-roader category, where it has been weak, with Brezza being the only formidable model from its stable. S-Cross premium failed to get buyers and is being moved out as the company looks to have a stronger, fresher line-up in SUVs where it has 13% share against 67% in non-SUV segment.
Shashank Srivastava, senior director (marketing & sales), told TOI that Maruti will go aggressive in SUVs, and the blitzkrieg has begun with the new Brezza mini.

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The Toyota-Suzuki hybrid SUV will take on models such as Hyundai Creta, Kia Seltos and VW Taigun in the Rs 10-18 lakh category.
But a more exciting launch will be Jimny, a model that many buyers have been waiting for. “We will finalise our plans for the Jimny shortly. We have collected very good feedback. We will look at possible pricing, specs, and timing of launch,” Srivastava said.
Jimny has been one of the oldest and most iconic models for Suzuki, and the company may go in for a 1.5-litre all-wheel drive, five-door petrol version in India. The model is already being produced at Maruti’s Gurugram factory, but only for exports. Specs of the India-bound vehicle will be tuned to local requirements, and it may take on Mahindra Thar.
Maruti is also adding the green punch to its line-up. C V Raman, chief technology officer, said line-up of ‘only petrol’ vehicles would soon be upgraded with sustainable technologies, including CNG, ethanol-mix versions, hybrids and electrics. “We intend to have hybrid versions across our line-up. Being sustainable and environmentally responsible is a key strategy as we upgrade the line-up.”

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