tata digital: Tatas to transfer Croma’s owner to digital business arm – Times of India

MUMBAI: Tata Sons chairman N Chandrasekaran is transferring Infiniti Retail (which owns electronics chain Croma) to Tata Digital as he looks to bring together an ecosystem of consumer-centric, omnichannel commerce brands under one roof, according to people in the know. The changes in Infiniti Retail’s shareholding is the first rejig within the conglomerate’s omni-channel commerce business even though the two-year old Tata Digital has built a model through acquisitions (BigBasket, 1MG & CureFit).
The move comes as Tata Digital tests its super app Tata Neu in beta version among the conglomerate’s huge employee base. Many of the Tata Group’s consumer brands, including Croma, are on Tata Neu, with a commercial launch slated for next year. The government’s proposed consumer protection rules, among other factors, pushed Tata Neu’s commercial debut to 2022 from this year.
Electronics is a top category that clocks the highest share of total online sales and this is one of the reasons Tata Sons decided to transfer Croma’s shares to Tata Digital, said one of the sources quoted earlier. Infiniti Retail and Tata Digital didn’t respond to e-mailed questions. The move is also part of Chandrasekaran’s broader plan to streamline Tata Group’s corporate structure in a bid to sharpen focus on businesses that have a play in similar segments.

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