https://www.facebook.com/zuck/posts/pfbid02xfu4Fp6Pe7LYWDS2bE1RvvuMX5L3vUikr3hmRC3b1RkftE5b4ubnfaENs7gkz4mxl
Instagram broadcast channels: What is it
Broadcast channels on Instagram will work very much like channels on Telegram. This feature will allow creators to stream updates to their followers’ inboxes. Users who join the channels will be able to react to messages and vote in polls. However, these users won’t be able to participate in the conversation directly.
For example, Mark Zuckerberg announced in his “Meta Channel” that he will be using the space to “share news and updates on all the products and tech” that Meta is building. Apart from text updates, creators will also be able to share audio clips, photos and other content on these channels.
Instagram broadcast channels: Availability
Currently, only Zuckerberg and about a handful of other creators have access to the feature. The initial group of accounts that has access to the feature includes — snowboarder Chloe Kim, Jiu-Jitsu fighter Mackenzie Dern, meme account Tank Sinatra and others. In a blog post, the company also stated that interested users and creators who want to access this feature can sign up to be considered for early access.
Instagram broadcast channels: More details
Meta claims that the feature is in its development stage and it is currently testing the feature. However, the company seems to be quite invested in the feature. Apart from this, Meta is also developing other creator-related features. The company is working on the ability to add another creator to the chat and to conduct AMAs.
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