Nawazuddin Siddiqui believes in ‘extraordinary content’ for pulling the audience back to cinemas – Times of India

Bollywood actor Nawazuddin Siddiqui is one of those actors who often engages in discussions concerning cinema, film industry and all things in between. On speaking about the content consumption in the country, the actor states that in the past two years of the pandemic the audience has become more content conscious.

Elaborating further, the actor spoke to a news portal that, when it comes to the whole movie-watching experience, there is a catch especially from it’s viewers. He believes that, ‘content’ is the main driving force for a movie to run well. He also added that the kind of content which is coming on OTT right now, the audience will not go and watch that standard of content in cinemas. ‘Only extraordinary content will motivate audiences to go to cinemas’.

Recollecting his childhood days, the actor said back then too, they used to go and watch only those films in theatres which had a word of mouth. Hence, he notes how nothing has changed when it comes to watching films in cinemas.

Speaking about the audience for OTT, the actor says there was already a lot of audience for the medium even when cinemas were working in full fledged. He says, now that movies are back there will be tough competition between the two mediums.