What helped in Noise’s growth
The company claims that the Made for India brand has grown exponentially owing to its “high-quality, smart, affordable, efficient, and stylish range of products.” Noise claims that the smartwatch models including Colorfit Icon Buzz and Colorfit Caliber were the key models that helped the company to achieve this feat. These models have accounted for million-plus shipments. The company also claimed that a “diversified product portfolio and promotional activities ensured a strong play in the watches segment.”
Reacting to the milestone, Noise Co-founders, Gaurav Khatri and Amit Khatri, said, “We are proud and humbled as we make #IndiaKiHattrick, emerging as India’s leading smartwatch brand for the third year in a row. It is not just a win for us, but a win for the entire country as their love and trust has played a key role in stemming this milestone. This corroborates the exhilarating times ahead for a homegrown brand like us.”
How other brands performed
Noise was followed by Fire-Boltt with a 24.8% market share. Fire-Boltt saw nearly YoY 440% growth in this category. The third, fourth and fifth places were booked by Boat, Samsung and Titan. These three companies accounted for 18.8%, 2.6% and 2.4% market share, respectively. The remaining 24.2% market share was booked by other players.
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