‘Make in India’: TWS ‘leads’ in wearables segment – Times of India

The ‘made in India’ true wireless stereo (TWS) segment led in terms of local manufacturing of wearables with almost 37% of its shipments being manufactured in the country, as per a new report. As per a research analyst, local manufacturing continues to stay robust for segments like smartwatches, TWS, tablets and neckbands too.
Bharat FIH led the ‘Make in India‘ TWS shipments, followed by Padget, while Optiemus led the locally manufactured smartwatch shipments. Bharat FIH, Padget, Avishkaran Enterprises and Optiemus were the top four brands that cumulatively contributed to almost 90% of the locally manufactured TWS shipments. Avishkaran Enterprises manufactures for Mivi.
“In the smartwatch category, Optiemus dominated the local manufacturing and contributed to more than 90% of the shipments,” added senior research analyst Prachir Singh.
Make in India: a growth launchpad
As per Senior Research Analyst Anshika Jain, local manufacturing aims to even go beyond smartphones to cover segments like audio products, wearables and EVs under the Made in India theme.
“More and more efforts are being made to make the country a significant player in the global value chain. These efforts now also include semiconductor manufacturing. Many states like Gujarat have even come out with their own semiconductor policies and are bringing about associated reforms and policy changes (like labour and land reforms in Karnataka) to harness India’s potential in this space,” Jain added.
The government’s vision to increase local manufacturing as well as design capabilities in India will impact the local value addition in the wearables segment, the report noted.
Apple led TWS market in Q3
A report by Canalys noted that Apple was the market leader and sold more true wireless earbuds than anyone else in Q3, 2022. As per Canalys estimates, Apple increased its shipments by 34% and had close to 31% of market share in the true wireless headphones category. It is to be noted that these numbers include the sales of Beats headphones which Apple has in its portfolio.

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